Born Licensing’s Christmas showcase

How to Win Christmas

Step into the magical world of entertainment with Born Licensing. For a limited time only Born Licensing is offering a free 15-minute session to creative agencies preparing to start development on their Christmas 2024 campaigns.

The session will provide insights into what it takes to secure a winning campaign, whilst showcasing some of the many famous characters available to license. From The Snowman to Love Actually - there is a range of iconic festive IP that can be used to elevate your next Christmas campaign and create some Christmas magic.

In 2022, Born Licensing secured the first-ever licensing agreement in advertising to use Buddy the Elf for ASDA's 'Have Your Elf a Merry Christmas'. The results were incredible: the campaign was named "the nation's favourite ad of 2022" by ITV and System1, and it was also "one of the most emotionally effective Christmas ads" System1 has ever tested.

Check out the full case studies from some of the Christmas campaigns we’ve worked on over the years:

ASDA x Elf by Havas

Marks & Spencer x Bridget Jones’s Diary by Grey

Tesco x Love Actually by BBH

Tesco x Wallace and Gromit by BBH

For more resources on how to win Christmas check out the following articles:

• Born Licensing’s Represented Christmas Properties

• Born Licensing’s Represented Properties with Christmas Specials

• The Clash for Christmas Cracker: Celebrities vs Characters

---

FEATURED NEWS >