Born Licensing announces new representation agreement with Penguin Ventures
Born Licensing Appointed to Represent Penguin Ventures’ Brands for Global Advertising Campaigns
Born Licensing has become Penguin Ventures’ appointed agent for the licensing of global advertising and marketing campaigns. The agreement sees Born Licensing take on Penguin Ventures’ portfolio of iconic literary brands and characters including The World of Peter Rabbit™, The World of The Snowman™, Spot, and Flower Fairies™.
Born Licensing Director David Born said: “We’re delighted to be representing such wonderful characters who are loved by kids and adults alike. We’re certain advertisers looking to tell emotive stories that resonate with multigenerational audiences will have huge success with Penguin Ventures’ iconic brands. We can’t wait to see the amazing adventures ad land takes these characters on!”
@ Snowman Enterprises Ltd. 202 © The Estate of Cicely Mary Barker, 2022 © Frederick Warne & Co., 2022 © The Eric and Gillian Hill Family Trust/Salpot Ltd 2022
Off the Page and on an Adventure
Advertisers have the unique opportunity to take Penguin Ventures’ portfolio of literary characters off the page and on an adventure. With various milestones and events including World Book Day, the 100th anniversary of Flower Fairies, and the upcoming Year of the Rabbit in 2023, there is ample opportunity for advertisers to tie-in to cultural moments for added impact. There are a number of creative approaches that advertisers can take to authentically leverage the popularity of these loved characters.
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