“Have your Elf a Merry Christmas” Christmas campaign with ASDA has been nominated for UK Licensing Awards 2023
BUDDY THE ELF AMONGST FINALISTS FOR ‘BEST LICENSED RETAIL MARKETING INITIATIVE’
Our Christmas campaign for ASDA featuring Elf, created in collaboration with Havas London and Talent Republic, keeps securing incredible results! This year, we are delighted to announce that the campaign has been nominated for ‘Best Licensed Retail Marketing Initiative’ at the UK Licensing Awards 2023.
Every year the Licensing Awards showcase the best work from the UK licensing industry, and typically over 1300 licensors, licensees and retailers attend the grand award ceremony. This year, winners will be revealed at the awards event in September. We are very honoured and excited for this nomination!
The campaign
The 90’ joy-fuelled spot, which sees the Christmas icon Buddy the Elf trying to get a job at ASDA during the festive period, premiered on 4th November to UK audiences – and it has been a huge success ever since. The campaign was previously named “the nation’s favourite ad of 2022” by ITV and System1. System1’s ‘Test Your Ad’ platform measured viewers’ emotional responses to over 25,000 ads aired in the UK during 2022. It turned out that ‘Have your Elf a Merry Christmas’ is “one of the most emotionally effective Christmas ads” System1 has ever tested.
Moreover, our Buddy the Elf campaign has previously received further industry recognitions. Thinkbox named it the “Best in TV and Creativity” for the competitive period of November/December 2022. Ad Age listed it among the Top 5 Creative Campaigns. Campaign Live and The Drum both selected Elf for ASDA as “Ad of the Week”.
Born Licensing’s award hat-trick
It is not the first time we have been nominated (and won!) for licensing awards all over the world. We pride ourselves as being the experts in licensing for advertising, so getting these forms of recognition from the licensing industry is a real honour for us. Take a look at our previous winning and nominated entries at the International Licensing Awards here.
READ MORE ABOUT OUR WORK WITH BUDDY THE ELF
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