PETER RABBIT
CHARACTER OVERVIEW:
Our blue-jacketed hero Peter is a renowned mischief-maker. He has an instinct for adventure and a fine appreciation for Mr. McGregor's vegetables!
ABOUT PROPERTY:
Penguin Ventures is the licensing and consumer products division of Penguin Random House Children’s who manage and exploit a portfolio of Global iconic literary brands and characters: Peter Rabbit, The Snowman, Spot, Flower Fairies and more, across product, experience and digital. Penguin Ventures find new ways to tell the world's favourite stories by creating strategic partnerships in licensing, retail, promotions, experiential, theatrical, exhibitions; in location-based experiences; and across the digital landscape.
LIKES:
Radishes
Mr. McGregor’s garden
Getting into well intended mischief
DISLIKES:
Mr. McGregor
FAVOURITE PHRASES/QUOTES:
“But Peter, who was very naughty, ran straight away to Mr. McGregor’s”