Uber get dressed up for ‘famous rides’ Halloween campaign
Uber licenses SpongeBob SquarePants’ Patty Wagon, Teenage Mutant Ninja Turtles’ Party Wagon, and Scooby-Doo’s Mystery Machine for a special Halloween campaign
Halloween is always one of the busiest weekends for Uber, so to celebrate in style, Uber is dressing up their cars as famous rides from iconic animations. During Halloween weekend riders in Miami will have the chance to take a spin in the Teenage Mutant Ninja Turtles’ Party Wagon, riders in Los Angeles will have the chance to ride in SpongeBob’s Patty Wagon, and riders in Atlanta will have the chance to motor around in Scooby-Doo’s Mystery Machine. And in the spirit of wishing riders a safe Halloween, folks who get connected to these famous cars will win a fun Scooby-Doo/SpongeBob/TMNT face covering.
Born Licensing Secures Famous Vehicles for Uber Halloween Campaign
Born Licensing were called on by Uber’s creative agency in the US, Kamp Grizzly, to secure licenses for iconic vehicles that would turn heads on the road. There were a number of famous vehicles of interest, and we helped explore all possibilities along with suggesting other iconic cars that fit the brief and budget.
Make it stand out
Working with multiple rights holders can sometimes add a layer of complexity and there were various combinations of vehicles that needed working through. We had to be ready with backup options throughout the process to ensure the campaign featured a strong selection of super fun and recognisable cars.
Time was of the essence for this campaign which had to launch Halloween weekend for maximum impact. Our vast experience and strong relationships with studios in the entertainment world meant we were able to help Kamp quickly whittle down a shortlist of feasible famous vehicles that ticked all boxes from both a creative and budget standpoint.
We’re thrilled with the final selection of iconic cars, which in our opinion are the Rolls Royce’s of animation vehicles!
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