CHARACTER OVERVIEW:
Bumblebee is the youngest and one of the last recruits to the Autobots team. He is the team’s advance scout and though less physically powerful than many of the other robots, his enthusiasm for battle and his great speed make him a notable warrior. He is a heroic character that embodies the journey of a child discovering the world around him. His best quality is his open mind; he is quick to overlook the differences between species, becoming fast friends with everyone, especially human beings. Befitting his age, Bumblebee loves pop culture, both Earthling and Cybertronian.

ABOUT PROPERTY:
In over three decades of storytelling, the battle between the Autobots and Decepticons, the icons who lead them, and the unforgettable characters who comprise their ranks has come to life in movies, TV shows, comic books, and digital media. Mode-changing toys and exciting consumer products bring home the magic of Transformers robots and allow kids, collectors, and fans to choose their side and play out their own chapters in this epic, ongoing battle.


FAVOURITE PHRASES:

  • “Buzz off!”

  • “Gimme a hive-five!”

  • “Scout it out”


PREVIOUS ADVERTISING WORK:

Optimus Prime for Direct Line ‘We’re On It’ campaign

 

Bumblebee for Direct Line ‘We’re On It’ campaign

 

‘Transforming Homes’ campaign for Simonds Homes

 
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