CHARACTER OVERVIEW:
Megatron is the leader of the Decepticons and one of the most feared Transformers bot in the universe. He believes in bringing order and peace to Cybertron through dictatorship— his dictatorship. In his youth, Megatron was an unnamed, lowly miner who became a hero of to the Cybertronians through his victories in the gladiator pits. He took the name Megatron after the fallen god, Megatronus, and used his reputation to organise a rebel group that would come to be called ‘the Decepticons’.

ABOUT PROPERTY:
In over three decades of storytelling, the battle between the Autobots and Decepticons, the icons who lead them, and the unforgettable characters who comprise their ranks has come to life in movies, TV shows, comic books, and digital media. Mode-changing toys and exciting consumer products bring home the magic of Transformers robots and allow kids, collectors, and fans to choose their side and play out their own chapters in this epic, ongoing battle.


FAVOURITE PHRASES:

  • “Decepticons, attack!”

  • “Show no mercy”

  • “Ultimate power”


PREVIOUS ADVERTISING WORK:

Optimus Prime for Direct Line ‘We’re On It’ campaign

 

Bumblebee for Direct Line ‘We’re On It’ campaign

 

‘Transforming Homes’ campaign for Simonds Homes

 
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