THE LATEST IN LICENSING

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huglondon 8/17/23 huglondon 8/17/23

BORN LICENSING CELEBRATES THEIR 9 YEAR ANNIVERSARY

Since 2014, Born Licensing helped agencies worldwide to secure iconic IPs for their campaigns. Thanks to our strong relationships with some of the most legendary Rights Holders in the world - such as Paramount, MGM, Universal, Mattel, Hasbro, and more -, we had the honour to take part in successful and inspiring campaigns across several industries, bringing the creatives’ vision to life.

huglondon 8/4/23 huglondon 8/4/23

“Have your Elf a Merry Christmas” Christmas campaign with ASDA has been nominated for UK Licensing Awards 2023

ASDA Christmas campaign “Have your Elf a Merry Christmas” featuring Buddy the Elf has been nominated for UK Licensing Awards 2023.

huglondon 8/1/23 huglondon 8/1/23

The AA partners with Street Fighter for “It’s OK, I’m with the AA” Campaign

UK’s leading driving services business The AA has launched a new campaign starring Street Fighter, after the release of ‘Street Fighter 6’ in June 2023. DOOH and social media assets by The Gate Worldwide have been distributed in 10 major cities in the UK, and across social media platforms.

David Born 7/10/23 David Born 7/10/23

Born Licensing launches ‘A Case for Characters’ US White Paper

David Born 6/13/23 David Born 6/13/23

BORN LICENSING BRINGS CHARACTER LICENSING WORKSHOP TO GERMANY

Hot off the heels of their US Roadshow, Born Licensing has announced a German roadshow taking place in all major German cities.

huglondon 6/7/23 huglondon 6/7/23

Born Licensing Welcomes Loranc Sparsi to the Team

Born Licensing welcomes Loranc Sparsi to the team as Director of Creative Licensing for EMEA markets.

huglondon 6/1/23 huglondon 6/1/23

Born Licensing Welcomes Alberto Massaro to the Team

Born Licensing welcomes Alberto Massaro to the team as Licensor Coordinator for EMEA-based campaigns.

David Born 4/11/23 David Born 4/11/23

BORN LICENSING BRINGS CHARACTER LICENSING ROADSHOW TO EUROPE

Hot off the heels of their US Roadshow, Born Licensing has announced a European Roadshow, with stops in Amsterdam, London, and Paris.

David Born 3/27/23 David Born 3/27/23

FORD REINVENTS ALOHA WANDERWELL'S DRIVE AROUND THE WORLD

David Born 3/7/23 David Born 3/7/23

Carl weathers reprises role as ‘chubbs’ for pga tour superstore gampaign

Derick 'Chubbs' Peterson Helps Golfers Find Their Happy Place in PGA TOUR Superstore Spot

David Born 3/2/23 David Born 3/2/23

Born Licensing announces ANZ ROADSHOW

Hot off the heels of their US Roadshow, Born Licensing has announced an ANZ roadshow, kicking off in Melbourne. The talent agent for fictional characters will be offering their popular Character Licensing Workshops to advertising agencies across ANZ throughout spring/summer 2023.

David Born 2/28/23 David Born 2/28/23

Born Licensing*s charcter roadshow arrives in france

Hot off the heels of their US Roadshow, Born Licensing has announced a European Roadshow, kicking off in Paris. The licensing/talent agent will initially be offering their popular Character Licensing Workshops to advertising agencies across France for spring/summer 2023. Workshops will be available in other locations throughout 2023.